This Foster's Freeze location appears to be from the late 1940s or early 1950s. There would also have been a neon sign here originally. I believe the earliest buildings all had rounded corners like many of those shown below. However, this building is probably not the original. This Foster's Freeze might be located on the site of the first stand built in 1946. There was probably a neon pole sign previously. By 2017, the building was boarded up and the signs were gone. This Foster's Freeze featured a neon pole sign and sign panels which were evidently part of a rooftop sign like those shown above in Buellton, Menlo Park, and below in Brawley. In 2016, the building was still there but the signs were gone. In 2015, it was announced that this location would be closing and that the building would be demolished. When the pole sign was repainted, it eliminated the original details (see other signs below). It is set at an angle and partially hidden by a tree which makes it difficult to shoot. The rooftop sign is the same design as the one in Buellton above. I have not seen one of these porcelain enamel menu board signs anywhere else. Very few of these are still on display at operating locations now. The first sign shown in the top row above would have been installed on top of the roof at early locations like this one.
I don't know where they were originally installed or if they came from the same location. These Foster's Freeze signs are located at Mendenhall's Museum of Gasoline Pumps & Petroliana. The company was officially named Foster's Old Fashion Freeze. The first location was built in Inglewood, CA. The company was founded by George Foster in 1946. (hit "refresh" to get the most recent version of this page click on photos for larger images)įoster's Freeze was the first soft serve ice cream chain in California.
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