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Generally, these styling products work by "sealing the hair cuticle to leave strands silky soft, frizz-free, and totally touchable," Hershberger explains. These products fall into two categories - in-shower, semi-permanent treatments, or temporary hairsprays that wash out after a single rinse. While getting a glossy hair treatment used to be something reserved for in-salon visits, brands have finally caught up by creating easy and affordable DIY solutions Hershberger agrees that it's "so easy to do now" with the right glosses and oils at home. "It's glossy hair minus the crunch for a softer look and feel," Hershberger says, adding that it's the "styling equivalent of throwing hair into a quick bun, only with a super slick and ready-to-wear look that lasts all day long." Although the preeminent take on this trend involves a bun, ponytail, or braid, it could also work on hair left down with just the part closest to the scalp slicked back, a la Zendaya. Slicked-back hair is lower-effort than the previous iterations. According to Hershberger, it's an extension of the wet hair look that made its mainstream debut in 2018 as the style du jour of celebrities like Bieber, Kim Kardashian, and Jenna Dewan, among others. Not to mention, Hailey Bieber basically owns the slicked-back bun style (it's even known as the #haileybieberbun across HairTok).

Sally Hershberger, celebrity hairstylist and founder of 24K haircare line, tells InStyle that the trend is "fresh off the runway and gives hair a super glossy, silky, and sleek shine." Along with making waves all over TikTok in the form of the Olaplex bun, it's recently been seen on supermodels at fashion week as well as celebrities like Selena Gomez and Zendaya on red carpet appearances.